This is for a visual design assignment I did for university. The finished design is included. Couldn’t get that text how I wanted it.


Introduction

The second project was a poster for a festival, which stressed a family-friendly music and cultural experience where camping and food was available, and transport to the venue was also provided. This project was also to be created in Photoshop CC or earlier, at A4 size, 300 dpi with a CMYK colour format designed for printing. With this, I chose a psychedelic theme, which emphasised the happy and carefree nature of the festival.

Aims

As well as the tutorials for image manipulation provided by the university for this course, I used several I found on the internet, particularly for the creation of the poster which implemented Photoshop’s Smart Object feature (Blue Lightning TV 2014). The festival poster required a different approach. Here, there was an emphasis on the cultural and carnival nature of the festival, with a stress on it being a family-friendly event. I went with a psychedelic approach, framing a central character, a public domain photo of entertainer, the Big Bopper (Wikimedia Commons 2015), with bubbly text, tinted with a rainbow gradient. The top half of the poster listed the musical acts that would be in attendance where the bottom half listed the details of the festivals such as amenities, the cost and the location. The font used was Bell Bottom Laser, also sourced from www.dafont.com, which loaned the text an appropriate psychedelic feel.

Methods used

This was a lot more challenging to create as it involved smart objects, clipping and grouping layers.
• Selecting canvas size, dpi scale, CMYK colour space and bit depth.
• Changing the background to a background layer using the layer’s context tool.
• Applying a gradient theme to a layer.
• Adding a ripple effect border to that layer.
• Using the magic wand tool to separate the Big Bopper from its background, using the default settings of the tool. The magic wand tool was the most effective to use on this occasion as the Big Bopper stood out from the background.
• Importing the Big Bopper as a png file with alpha transparency so the background blends in with the poster image.
• Using the move tool and the transform tool to place and size the Big Bopper onto the poster image, as a new layer.
• Using the Desaturate function (Ctrl-Shift-U) to make the Big Bopper greyscale.
• Using the Solarize function with a setting of 3 to add a solarising effect to the Big Bopper.
• Applying a gradient to the Big Bopper using the layer’s context menu with gradient fill.
• Adding a clipping feature to the Big Bopper layer so the applied gradient and visual effects would apply to that layer and no other.
• Adding text using the Bell Bottom Laser font.
• Moving and resizing text with the move and transform tools.
• Converting each text layer to a raster using the rasterize layer context menu option. This was to enable effects to applied to the text.
• Selecting all of the text using Control-Click and added them to a new layer group.
• Using the gradient fill context menu option to add a gradient to the text.
• Using an outer glow context menu option to add a border to the text to properly separate it from the background layer, and aid in avoiding eye strain.
• Using the move tool to position the grouped text layer.
• Using the transform tool and warp tool to select the grouped text and apply a deformation to the grouped layer. By grouping all of the text, it made deforming the text around the Big Bopper easier.

The festival poster

The festival poster